{"id":9029,"date":"2022-02-25T07:00:00","date_gmt":"2022-02-25T07:00:00","guid":{"rendered":"https:\/\/www.naturenb.ca\/?p=9029"},"modified":"2022-02-25T16:20:24","modified_gmt":"2022-02-25T16:20:24","slug":"levolution-de-notre-logo","status":"publish","type":"post","link":"https:\/\/www.naturenb.ca\/fr\/levolution-de-notre-logo\/","title":{"rendered":"L’\u00e9volution de notre logo"},"content":{"rendered":"

L’\u00e9volution de notre logo<\/h2>\n\n\n

LE 25 F\u00c9VRIER 2022 \u2014 Pour c\u00e9l\u00e9brer le 50e anniversaire de l\u2019organisation, Nature NB a lanc\u00e9 un nouveau logo en janvier 2022. Cette nouvelle it\u00e9ration est en fait le quatri\u00e8me logo que l\u2019organisation a eu depuis sa fondation.<\/p>\n\n\n\n

La F\u00e9d\u00e9ration des Naturalistes du Nouveau-Brunswick\/ New Brunswick Federation of Naturalists, ou FNNB, a \u00e9t\u00e9 cr\u00e9\u00e9e \u00e0 la fin de 1972. Au d\u00e9but de 1973, de nouveaux clubs de nature se joignaient \u00e0 l\u2019organisation aux c\u00f4t\u00e9s des clubs existants de Saint John, Moncton et Fredericton. Bien qu\u2019on l\u2019abr\u00e8ge souvent en \u00ab la F\u00e9d\u00e9ration \u00bb, on a bient\u00f4t d\u00e9cid\u00e9 que la FNNB a besoin d\u2019un symbole pour se repr\u00e9senter sans avoir \u00e0 \u00e9peler chaque fois son nom bilingue.<\/p>\n\n\n\n

Dans un num\u00e9ro de 1973 du Naturaliste du N.-B., le Dr Bev Schneider a \u00e9crit :<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Il a \u00e9t\u00e9 d\u00e9cid\u00e9 au d\u00e9but de 1973 que la f\u00e9d\u00e9ration avait besoin de quelque chose pour se repr\u00e9senter de mani\u00e8re imag\u00e9e. Ce symbole devait \u00eatre quelque chose que nous pouvions utiliser comme en-t\u00eate de lettre avec la possibilit\u00e9 d\u2019autres utilisations telles qu\u2019un autocollant pour les automobiles ou un \u00e9cusson pour les vestes. En janvier et f\u00e9vrier, des directives ont \u00e9t\u00e9 diffuses en encourageant une large participation des membres. Une recherch\u00e9 approfondie a \u00e9t\u00e9 effectu\u00e9e sur les symboles existants utilis\u00e9es par d\u2019autres groupes de patrimoine naturel, d\u2019oiseaux, de parcs, de faune, de sportifs, d\u2019animaux et de sentiers afin d\u2019\u00e9viter les r\u00e9p\u00e9titions. Une \u00e9tude a \u00e9t\u00e9 r\u00e9alis\u00e9e pour d\u00e9terminer quels mammif\u00e8res, oiseaux, reptiles, amphibiens, poisons, invert\u00e9br\u00e9s et plantes \u00e9taient typiques ou caract\u00e9ristiques du Nouveau-Brunswick. Quarante-quatre entr\u00e9es ont \u00e9t\u00e9 re\u00e7ues. Le jury \u00e9tait compos\u00e9 de membres du conseil d\u2019administration. Toutes les entr\u00e9es, qui n\u2019\u00e9taient pas identifi\u00e9es que par un num\u00e9ro, ont \u00e9t\u00e9 examin\u00e9es avec soin, qu\u2019elles soient telles quelles ou l\u00e9g\u00e8rement modifi\u00e9es. Le dessin gagnant a \u00e9t\u00e9 r\u00e9alis\u00e9 par notre pr\u00e9sident [David Christie]. Les finalistes \u00e9taient M. Ted Pulford de Sackville et M. J.P. Francis de Fredericton. LE conseil d\u2019administration remercie tous ceux qui ont si bien particip\u00e9 \u00e0 cette entreprise.<\/em><\/p>Extrait traduit<\/cite><\/blockquote>\n\n\n\n

Ce dessin a servi de symbole pour la FNNB de 1973 \u00e0 1982. En 1983, la M\u00e9sange \u00e0 t\u00eate noire a \u00e9t\u00e9 officiellement annonc\u00e9e comme l\u2019oiseau provincial du Nouveau-Brunswick, \u00e0 la suite d\u2019un concours organis\u00e9 par la F\u00e9d\u00e9ration. La m\u00e9sange est devenue un symbole utilis\u00e9 pour repr\u00e9senter l\u2019organisation lors de grands \u00e9v\u00e9nements, mais n\u2019\u00e9tait pas un logo officiel pour la FNNB.<\/p>\n\n\n\n

La F\u00e9d\u00e9ration est rest\u00e9e sans logo entre 1983 et 1989. Lors d\u2019une r\u00e9union du conseil d\u2019administration le 16 juillet 1988, Peter Pearce, alors pr\u00e9sident, a soulev\u00e9 la question d\u2019un nouveau logo pour la F\u00e9d\u00e9ration. Pour stimuler l\u2019int\u00e9r\u00eat, il a \u00e9t\u00e9 sugg\u00e9r\u00e9 d\u2019inclure dans l\u2019envoi postal, en m\u00eame temps que l\u2019information sur la r\u00e9union annuelle, une demande aux membres d\u2019apporter des id\u00e9es de logo.<\/p>\n\n\n\n

Nous n\u2019avons trouv\u00e9 aucune trace des logos sugg\u00e9r\u00e9s lors de la r\u00e9union annuelle, mais lors d\u2019une r\u00e9union du conseil d\u2019administration le 11 f\u00e9vrier 1989, il a \u00e9t\u00e9 not\u00e9 que Mary Majka a propos\u00e9 d\u2019utiliser le concept de la m\u00e9sange pour l\u2019affiner professionnellement.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Dans son Message du Pr\u00e9sident dans un num\u00e9ro du Naturaliste du N.-B. plus tard cette ann\u00e9e-l\u00e0, Peter Pearce a \u00e9crit :<\/p>\n\n\n\n

Apr\u00e8s des ann\u00e9es d\u2019ind\u00e9cision, nous avons maintenant un logo official pour la f\u00e9d\u00e9ration. Il repr\u00e9sente une m\u00e9sange stylis\u00e9e (noir sur blanc) surmontant une barre verte droite (la terre) et une barre bleue ondul\u00e9e (la mer). Le logo a \u00e9t\u00e9 salu\u00e9 (par certains, du moins!) pour sa simplicit\u00e9, son attrait et sa capacit\u00e9 \u00e0 exprimer la nature de l\u2019organisation qu\u2019il repr\u00e9sente.<\/em><\/p>Extrait traduit<\/cite><\/blockquote>\n\n\n\n

C\u2019est ainsi que la m\u00e9sange est devenue le symbole d\u2019identification de Nature NB.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

En 2004, le nom commercial official de \u00ab Nature NB \u00bb a \u00e9t\u00e9 adopt\u00e9, non pour remplacer la F\u00e9d\u00e9ration des naturalistes du Nouveau-Brunswick comme nom officiel de l\u2019organisation, mais pour permettre une meilleure image de marque de l\u2019organisation. Nature NB a \u00e9t\u00e9 influenc\u00e9 par le changement de nom de la F\u00e9d\u00e9ration canadienne de la nature, qui est devenue Nature Canada, et ce choix avait l\u2019avantage suppl\u00e9mentaire d\u2019\u00eatre bilingue, contrairement au nom actuel (et plus long!) de F\u00e9d\u00e9ration des Naturalistes du Nouveau-Brunswick\/New Brunswick Federation of Naturalists.<\/p>\n\n\n\n

Comme nous avons continu\u00e9 \u00e0 affiner l\u2019image de marque de de l\u2019organisation, le logo a \u00e9t\u00e9 l\u00e9g\u00e8rement modifi\u00e9 entre 2007 et 2008. Au cours d\u2019un exercice de valorisation de la marque men\u00e9 par Sabine Dietz, le conseil d\u2019administration a estim\u00e9 que le logo avait besoin d\u2019\u00eatre am\u00e9lior\u00e9. Bien qu\u2019il n\u2019y ait pas eu de volont\u00e9 de s\u2019\u00e9loigner du design original de la m\u00e9sange, il y avait un d\u00e9sir de para\u00eetre plus professionnel alors que l\u2019organisation grandissait. En collaboration avec un artiste, le conseil d\u2019administration s\u2019est mis d\u2019accord sur un logo avec un oiseau plus moderne et plus fluide..<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Et aujourd\u2019hui, alors que l\u2019organisation c\u00e9l\u00e8bre son 50e ans de travail de conservation, le logo a \u00e9t\u00e9 mis \u00e0 jour pour marquer l\u2019occasion. Nous avons convenu que le maintien de la m\u00e9sange \u2014 pour laquelle l\u2019organisation est reconnue \u2014 ainsi que du vert et du bleu de la terre et de l\u2019eau est important pour notre marque. \u00c0 cela, nous avons ajout\u00e9 la violette, la fleure provinciale officielle du Nouveau-Brunswick. Bien qu\u2019une grande partie de nos membres soient des ornithologues passionn\u00e9s, nous savons que les oiseaux ne sont pas le seul centre d\u2019int\u00e9r\u00eat de notre base de membres, et que notre province offre beaucoup plus d\u2019histoire naturelle que les oiseaux. En guise de clin d\u2019\u0153il \u00e0 tous les naturalistes du Nouveau-Brunswick, nous avons inclus les deux symboles provinciaux dans notre nouveau logo.<\/p>\n\n\n\n

Nous esp\u00e9rons que vous \u00eates d\u2019accord pour dire qu\u2019il s\u2019agit d\u2019une nouvelle image merveilleuse qui nous aidera \u00e0 traverser les 50 prochaines ann\u00e9es de c\u00e9l\u00e9bration de la nature au Nouveau-Brunswick!<\/p>\n\n\n\n

\n\n\n\n

Correction (25\/02\/2022) : Le nom de M Ted Pulford de Sackville a \u00e9t\u00e9 \u00e9crit par erreur Tod Pulford.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

LE 25 F\u00c9VRIER 2022 \u2014 Pour c\u00e9l\u00e9brer le 50e anniversaire de l\u2019organisation, Nature NB a lanc\u00e9 un nouveau logo en janvier 2022. Cette nouvelle it\u00e9ration est en fait le quatri\u00e8me […]<\/p>\n","protected":false},"author":2,"featured_media":9036,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[157],"tags":[351,403,242,346],"class_list":["post-9029","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-naturaliste-du-nb","tag-50-ans","tag-celebration","tag-nature-nb-fr","tag-nouveau-brunswick"],"acf":[],"yoast_head":"\nL'\u00e9volution de notre logo - Nature NB<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.naturenb.ca\/fr\/levolution-de-notre-logo\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L'\u00e9volution de notre logo - Nature NB\" \/>\n<meta property=\"og:description\" content=\"LE 25 F\u00c9VRIER 2022 \u2014 Pour c\u00e9l\u00e9brer le 50e anniversaire de l\u2019organisation, Nature NB a lanc\u00e9 un nouveau logo en janvier 2022. 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